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| j0u0nminhy |
 Wysłany: ¦ro 13:31, 15 Gru 2010 Temat postu: puma espera Brand Cases Learning T Puma First Roun |
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Month, HelloKitty will have 500 out of 500 new products and old products; it has been adjusting its product line, allowing their products to meet different trend. It can also meet the different locations. For example: In Japan, designed the 200 they "localized" Kitty dolls, to represent their respective regions, these dolls eventually become a very favorite tourist souvenir. This update extends the speed of product and product is not currently many of our corporate enterprises and the. Perhaps the domestic competitive environment, we do not need to maintain the progress so effective, but who better understand the "speed" of importance will undoubtedly gain an advantage in the competition.
n we say "cartoon image of a" city feel that this is a tool for public entertainment. Adorable
Ceramics And the silver spoon, crystal
Wine Cup, Taiwan card and HelloKitty bride and groom dolls. It sounds very interesting.
Areas it covers more than our common understanding of product line extensions. This extension is not the way to strengthen our brand equity-oriented, but the target consumer-oriented lifestyle. It is specifically manifested in: the goal of any HelloKitty consumers use products, may become the object of HelloKitty involved.
Mobile puma espera, Bracelets, Sound , Watches, handbags, TV, and so on.
Greater for older adults, HelloKitty also and Daihatsu cooperation, lovely cat face printed on to the car and brought it to India
Now, HelloKitty provide a way for consumers to return to childhood, but also seems more relaxed fashion. It represents nowadays a typical "cute" culture that to put on a layer of emotional reality and idealized appearance. In HelloKitty eyes, life should have emotional tendencies
Diamond Watches, Coffee Machine. According to MarieMoss written HelloKittyHelloEverything, in HelloKitty theme park, you can host a HelloKitty-style wedding, with special
Simply, HelloKitty is a white cartoon cat, has a huge head and a pair of wide open eyes. Simple and honest cute, full of childlike. However, the design is so simple shape has permeated many areas of simple products. For example, image or logo HelloKitty toys, stationery,
Today's cartoon image, we have familiar
Kitty Cat , Snoopy , Mashimaro Puma First Rounds, Slam Dunk, Winnie the Pooh
, Doraemon , Chibi Maruko , Crayon Shinchan , Detective Conan, Saint Seiya,
Transformers And so on. In these cartoon images, it can be said to date Kitty cats are more successful and the most representative. Through analysis of this brand and I hope that we understand the power of cartoon culture and, more importantly, from a novel perspective on effective brand extension. Here let us look at the image of the sweeping Asia??? HelloKitty.
This year, HelloKitty already 31 years old. This cat is old enough for a. And a fashion trend in Japan fast turnover of the market, a 31-year-old cartoon brand should always remain fresh and really very easy. But Sanrio (HelloKitty's company) has always been able to do and quick to follow up the same fashion.
Mickey Mouse May be the first milestone of the cartoon image. Its birth, so that young people, even middle-aged, have a way to release their emotions. Therefore, a lasting influence on the brand. This is merely a beginning.
Above is from a market point of view of the HelloKitty's success was due, in fact, we need to know what really makes HelloKitty the last century to become a thriving brand underlying causes: it successfully into the adult market. It allows adults to accept a new type of cartoon. The face of growing pressure of life or work, complex relationships, more unforgettable creative work conditions, future uncertainty and anxiety of reality, so many young people Puma First Round RP, especially women, when the very memory of childhood simple and pure mind full of dreams. Harry? Potter attracted thousands of adults, is a typical evidence.
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