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Dołączył: 21 Lut 2011
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 Wysłany: Czw 9:44, 31 Mar 2011 Temat postu: tn requin pas cher sss nkv taqx wnw |
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Strategies to achieve brand-name driven by the agricultural province of Shandong Province to agriculture across the
And other assorted arts and crafts and so have a good foundation and advantages of the formation of brand names to create great potential. As a major agricultural province is not yet a gap between the agricultural province in the brand, brand name, is missing is to create and nurture. To this end, we must recognize the situation and catch up, try harder. (A) of emancipating the mind,[link widoczny dla zalogowanych], new concepts. First, we must recognize the gap. This gap between the first and foremost is the gap between ideology and understanding, economic conditions in the commodity brand, brand name awareness of the importance of not enough; longer the gap between research and innovation, forward-looking, advanced, creative, innovative enough. Secondly, we must find and tap the potential. We have abundant natural resources, rich in traditional products, the accumulation of solid production, good variety of advantages, the need is heart mining. Third, we must dare to think and dare to fight, the courage first to be good at first to. On the one hand, agricultural products and processed products to the inherent quality in all production processes to regulate the production, attention to build, on the other hand, also attach importance to agricultural products and processed products registered the brand and image marketing campaign. To establish the quality of catch yield is more we should pay attention, focus on producing more should pay attention to the market, focus on selling more should pay attention to the brand, focus on brand promotion is more necessary to grasp, grasping the concept of bigger and better and stronger grasp. (B) regulate the production, improve quality. After all, is a famous brand image performance. First-class quality products are not difficult to become a true-known brand names. Therefore, to create brand-name products to every aspect from the start. First of all, from the seed breeding, production conditions, the maintenance of the production environment, improved staff; Second, to formulate a scientific unified, simple, easy-to-production procedures, requirements and guidance for producers to strictly regulate the operation of implementation; Third, strengthen guiding the whole process of production, service, inspection, supervision, and of course, guide, service, inspection, supervision must also be standardized, scientific point of order; fourth, to strengthen the output of agricultural products and processed after the scientific, standard, effective implementation of quality protection of the storage, transport, packaging and processing re-processing, agricultural products and processed products to ensure that the consumer prior to use in the quality of the quality of ring 62 to prevent any adverse action caused by pollution and its damage to the product quality damage. (C) explore the potential to create advantages. Shandong Agriculture, has many unique advantages in the form of agricultural products and processed products of the brand also has great potential, but we need to seriously dig, carefully nurtured, and strive to build. First of all, in reality, we have many advantages, or potential; or the horizon, some highlights; or buried temporarily have been brilliant; or was affected by the lack of times and tend to decline; and so on. These, we need to carefully sort out, batch mining. Secondly, the cultivation of any brand,[link widoczny dla zalogowanych], needs to converge to create the market, clear goals, careful planning, dedication forged; all need great concentration, Li Lian, and constantly adjusted with the times and innovation, we need government support, the parties to cooperate publicity campaign, Qiao Chang highlights. (D) integration of resources and focus. Brand, brand name not only to do more and more become bigger and stronger. Agricultural products and processed products of the brand as there are many resources,[link widoczny dla zalogowanych], both in reality there is inadequate attention to training do not take the initiative and create poor, poor performance issues, there are also scattered, small, soft issues. The same region the same kind of products are often registered brand names, but they were not really big, market competitiveness is not strong, yet the lack of high-impact, high brightness, flies hard, stable and stand on high-end market, profitability is strong, can significantly excess profits for the well-known brand around the urgent need to integrate existing resources, to do some things, combined with market demand, selecting the right priorities and focus resources and advantages of the backbone of prominence, at the earliest possible a number of brand names. (E) planning guidance, incentive support. Government and relevant departments of the agricultural products and processed products of the brand to create full investigation should be based on the co-ordination to make plans, according to the resource base and domestic market demand, timely strengthen guidance, in batches to create and continue to strengthen the maintenance improve and upgrade. To develop policies based on those great potential, but need to overcome in some areas and strengthen the brand name given to the appropriate support; for those who build a strong, rapid development, significant regional effects, units, enterprises and individuals need to be rewards, but also through case scheduling, market research, performance study, follow-up observations, to be informed of the progress of other forms of incentives. In short, can be the basis of unified planning, strengthen the guidance, strengthen the initiative,[link widoczny dla zalogowanych], conceived by a group,[link widoczny dla zalogowanych], support group, incentive group, strengthen the group, raise a number of other measures to boost agricultural products and processed products of famous brand in Shandong to build . About the author: GAO Huan-Xi (1950 a), male, Zaozhuang people, deputy party secretary of Shandong Administration Institute, Professor of Agricultural Economics, Shandong Agricultural expert advisory sub-team leader. Editor: Han Qiang
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