zohsenv8c6b
Dołączył: 15 Mar 2011
Posty: 47
Przeczytał: 0 tematów
Ostrzeżeń: 0/5
Skąd: England
|
 Wysłany: Pią 9:12, 29 Kwi 2011 Temat postu: The Domino Effect of Changing Your Logo |
 |
|
,[link widoczny dla zalogowanych]
s a rainy afternoon and you've got a hot cup of tea and a carton of dominoes. You set them up aboard end, an next to the other in a snaking line cross your dining apartment chart. Then you bump the first domino and watch as the recess fall down, 1 after the other.
Redesigning your logo is extra than just fun and games
Changing your VI namely a lot favor playing dominoes―once you start, you have to reserve beating over project after project until you've got entire of your marketing pieces set up afresh.
Once you determine to create a new logo, you'll directly find a entire new menu of to-dos. This would include setting up the brand elucidation, expressing it in a logo, and then production sure that all of the rest of the pieces flow from those
Knocking down those to-dos takes more effort than the easy little bump that topples over the row of dominos.
What does redesigning really mean?
Think back to the first time you charted your logo―the go, time, consumption, and thought you had to put into the project. Just because this is a redesign doesn't mean that it will be anyone easier than the first time approximately. In truth, it may be more laborious since you're more invested in your business and brand than you were when you first launched it.
1. Having a good reason. You need to have a reason that makes sense from a business outlook. If you're redesigning your logo because you're bored, this might not be the best use of your resources. But if you've made a important alteration in your services, target audience, or the benefits you provide, a redesign may be justified.
If you don't have a solid reason to redesign your logo, reconsider whether a redesign is the right way to take.
2. Hiring a designer. Finding a designer to create just the right logo for your enterprise takes time,[link widoczny dla zalogowanych], attention to detail and the persistence to really see into the designer's expertise. You may be lucky ample to already have a designer that you work with. In that case you just have to make sure that they have the time and inclination to work on your project. If you don't have a designer, you can see my tips on hiring a designer to study more about the topic.
3. Re-examining your Brand Definition. If you're going to redesign your logo, you might as well excavate deeper into your mark and make sure that it's as polished and complete as feasible. Going back over your business's identity, service offerings, production maneuvers, and differentiation ambition assist make sure you're developing a logo that will help you interlock with your best customers. Clearly define who your target crowd is and what they want to watch in a logo.
4. Redesigning the logo is a big investment.
If you're going to change your logo, you'll be investing time, thought and money into the redesign. Make sure that you have the bandwidth and budget to give the project the attention it deserves.
5. Trashing and revising all of your existing marketing materials. Once your new logo is complete you'll have to recycle your business cards, letterhead, pamphlets and other printed materials―and pay to have the new ones printed. Then there's redesigning your website (and the editing and rewriting that you should do according with that). And don't forget about changing the digital design templates on your computer―your branded email footer, bulletin templates, Word letterheads, and Quickbooks invoices.
Go via your marketing pieces and just meditation about what it would take to re-create those. The book, editing, design, coding, publishing... Do you really want to redo all that work? And will the redesign of all of those substances disburse off?
6. Making the transition make sense because your consumers. Your clients get accompanied to your logo. They identify with it as the face of your business. If you just change your logo without mentioning anything to your clients, it tin make them feel disoriented and disenfranchised―like their feelings about your business don't m
Post został pochwalony 0 razy
|
|
