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Dołączył: 22 Lis 2010
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 Wysłany: Pią 6:08, 28 Sty 2011 Temat postu: Puma First Round RP 9 Practical Reasons Puma Drift |
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Limited Screen Real Estate
Computer screens have increased in size over the years but website designers still have to deal with the problem of how to get all a client's information presented 'above the fold' so visitors don't have to scroll too much.
It's hard enough to get prospects to read anything, let alone copy that drones on. This problem isn't been helped by SEO tacticians promoting inflated text presentations often amounting to exercises in key-phrase diarrhea.
If you have a lot to say, turn some of it into audio, so prospects can sit back, listen and absorb what you have to say [link widoczny dla zalogowanych], rather than hunt desperately for the information they're looking for. The single most important thing that effects a user's Web-experience is how fast they find what they came to learn and what could be easier and faster than pressing an audio button.
2. Computer Screen Readability
We have all been raised with the eight and half by eleven format permanently implanted in our heads. Unfortunately computer monitors' four by three aspect ratio is horizontal and the new breed wide-screen monitors use a sixteen by nine format - great for timeline editing and spread sheets, not so great for reading.
Computer monitors have never been all that easy on the eyes and the new flat screen LCDs are brighter and display more contrast which is great for graphics but again not so great for reading. So instead of giving your potential clients eyestrain and a headache [link widoczny dla zalogowanych], deliver the information using audio, a much more user-friendly experience.
3. Skip [link widoczny dla zalogowanych], Scan and Skim Searching
We have learned from usability studies that seventy percent of Web-users scan and skip Web-copy paying attention only to captions and bulleted points. If your information is the least bit complicated or sophisticated, your Web-visitors are probably not getting a complete or accurate story. Ignoring the fact that prospects misread your copy and scan for highlights can be a costly mistake in miscommunication.
Burying your message in reams of text leads to confusion and misunderstandings that will ultimately cost you money in lost sales and disgruntled clients. If your web-logs show a lot of visitors are opting out of your site shortly after entering, it is probably because they can't find what they're looking for, buried in your SEO-friendly jungle of text. If you've invested a significant amount of money attracting visitors to your site, you owe it to yourself to deliver the information they came to find.
Allowing visitors to click an audio button to receive your core marketing message in sixty seconds of professionally delivered voice-over will do more to turn prospect into customers than a thousand words of boring, hard to read text.
4. Consistency of Message Delivery
Anyone who has run a sales department knows that different people deliver the same message differently. Some sales people have a greater grasp of your marketing message, and others are just going through the motions 'taking orders' rather than 'selling.'
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actually read and how much of that they really understand. It's called 'browsing' for a reason - not 'studying.'
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through the concentration barrier and leaves an indelible impression of who you are and why prospects should be customers. When you deliver your reason-for-buying in audio, everyone hears the same message, in the same way. If content is king, consistency is the kingmaker.
5. Multitasking
Today's modern work environment is hectic. It would be nice if we could all a
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