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Dołączył: 22 Lis 2010
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 Wysłany: Wto 14:13, 07 Gru 2010 Temat postu: Puma Drift Cat II 2008, Inflation In The puma espe |
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e and more a test of inflationary pressure lighting business leaders in the strategic vision?? Inflation marketing, is the keeper of the attack?
Perhaps you have a very familiar story: two people lost in the desert [link widoczny dla zalogowanych], looking through their backpack they found that only 1 / 2 bottles of mineral water was. Looked into after a sigh: "Alas, only so little water, how to do about it, will not die in the desert you?." B was happy to have to say: "There are so much water, enough for me to continue walking forward until out of the desert."
From the marketing point of view of psychology, a conservative thinking is negative, while B is positive and optimistic type of thinking; A's thinking is instinctive thought is based on people's self-defensive performance, B is the opportunity of thinking of thinking is based on the expansion of thinking positive behavior. Two kinds of thinking is not right or wrong, only choices are different.
Now, in the period of global inflation, lighting, marketing companies have encountered the problem?? In inflation pressures, marketing is the opportunity to continue to attack [link widoczny dla zalogowanych], or step back to defense?
The face of inflation, companies will also demonstrate two very different attitude:
First is: prices have risen, fewer profits, marketing more difficult to do.
The second is: prices, and other businesses the same situation, perhaps people more difficult to do. However, the other problem is my chance.
Thus, different approaches to marketing companies are not the same choice.
Lighting industry are currently about 10,000 enterprises above designated size (annual output value of more than 50 million yuan), about 20% of the enterprises, 10 million? 50 million yuan of the total number of number of companies about 40% [link widoczny dla zalogowanych], 40% of enterprises have The following are 10 million small businesses. The first class enterprise with the brand has been accumulated over the years, capital, channel and talent advantages, continue to accelerate the pace of sales, both traditional channels, or covert channels, were all in a massive attack; third type of small business, the majority of limited capital, weak marketing capabilities, the more inflation will be under pressure to take a conservative approach in seeking to keep down their labor fight over the years. Then, in the middle class enterprises second, then there is a clear differentiation of the attitude?? Is to continue to move forward or to retreat for defense, achievements, "who left the king?"
It can be extended from two exploratory topics: First, aggressive marketing, what happens? Either sales rose, enterprises to Win, the output value of upgrading and the status of industry shaping the double benefit; either the situation of stagflation in the sales , the great drain on corporate fitness, we may finally settling set back. The outcome of conservative marketing what will? Or waiting to drain the vigor of enterprises, able to survive will go under the broken road, or watching a fellow running away with. If so, what your business will make a choice?
American futurist Naisbitt pointed out, "success is not because of solving the problem, but because seize the opportunity." Thinking decision behavior, behavior decision. In today's comprehensive high cost of the stage lighting business is left to disaster, or strategic opportunity?
Regardless of choice, we have to accept the reality of the current industry; Whatever the outcome, I think, in 2008, will become a major marketing lighting industry watershed.
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