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 Wysłany: Czw 4:52, 27 Sty 2011 Temat postu: Puma Drift Cat Guide To Small Business Puma Drift |
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v class="googleright">As a small business owner, you have a unique advantage over larger competitors: you're able to make a serious difference to your small business by making another ￡20,000 or ￡30,000 a year. When you know how to market your small business effectively, the returns can be much bigger than this, and have a serious impact on the profitability and growth prospects of your business. Here are things you can do to accelerate your businesses online performance.
PPC Advertising
PPC advertising is one of the quickest ways to see a big return on your online spend. If you sell wedding planning services, for example, you can bid on search engines for words related to your industry. Wouldn't it be good if your small business showed up when someone typed in: "UK Wedding Planner" [link widoczny dla zalogowanych], "Wedding Planning Services", "Find A Wedding Planner" [link widoczny dla zalogowanych], "Qualified Wedding Planner"? You can catch consumers that are showing intent to buy the products and services that you provide. And [link widoczny dla zalogowanych], you only pay for the visitors that click through and visit your website. That way you can choose to bid a lesser amount or higher amount depending on how many clicks it takes to get one sale on average.
You can also measure the effectiveness of your advertising, and track what keywords lead to sales, using analytics software. If you do not already have analytics software installed on your server, you could choose to use Google Analytics. This is free, and a great way to get started.
SEO (Search Engine Optimisation)
You can make changes to your
Online Networking
This is particularly valuable for those that provide B2B services. You can use networking websites like LinkedIn, or you can participate in industry blogs and forums. This will allow you to build contacts, who work within your industry, and they may require your services directly or they may know someone who would like to use your services. When you are networking it is important that you do not make it obvious that your intention is to drum up more
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