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Dołączył: 13 Gru 2010
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 Wysłany: Wto 20:15, 19 Kwi 2011 Temat postu: Postal mail service in 2010 concluded _471 |
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Summary postal mail service in 2010
Chinese papers League finishing.
Shaoguan City, the development of post office mail service to report the correct leadership of the provincial bureau and the provincial post office letter of concern and support sets, the Shaoguan Board to the scientific outlook on development as guidance, closely around the state Post Office, the provincial bureau focus on developing business letter the general requirements, adhere to the quality and efficiency, focus, strengthen marketing, particularly direct mail letters continue to increase business development efforts in recent years, especially the Direct Mail business communications is moving in a healthy and stable direction. Detailed reports on the situation now is as follows: First, the development of Shaoguan postal mail service in recent years, business development Shaoguan Council presented the following letter from the three main features: (1) social needs of individuals decreased by email, postal mail led to declining revenues. Letter revenue 11,294,700 yuan in 2003; letter of revenue 10,678,200 yuan in 2004, down 5.5%; letter of revenue 10,217,500 yuan in 2005, down 4.3%. (2) Direct Mail business faster, Direct Mail revenue in the letter to increasing the proportion of income, and gradually eased the mail service revenue year over year decline. Direct Mail revenue in 2003 6.116 million yuan, accounting for 54.15 percent share of income letter; Direct Mail revenue 6,841,700 yuan in 2004, accounting for 64% of Revenue letter; income of 6,526,900 yuan, 2005 letter, accounting for 64% of the proportion of income letter. Into 2006, the Bureau of Direct Mail Shaoguan especially the characteristics of business development: in the first quarter realized a total income of 2,426,[link widoczny dla zalogowanych],900 yuan business letters, including direct mail income 1,982,500 yuan, accounting for 81.68% share of income letter. (3) bill in all sorts of business, the amount of income to achieve new breakthroughs: In 2001 the first successful development of China Unicom customers billing customers since the bill through the continuous improvement production, printing, delivery, return visits and other services, the Bureau has reached 10 bill customers months, covering the utilities (electricity), communications (Mobile, China Unicom and telecommunications), financial (BOC, ICBC and Agricultural Bank), insurance (China Life and Tai), traffic police and other top-five industry categories customers, the bill received by the business development business volume at the beginning of 54000 and 4.86 million to develop in 2005 3.24 million and 3.4919 million yuan, the amount of revenue grew by 59% and 70%. Second, the main measures and business highlights (a) leadership attention, the responsibility to implement the postal sector at all levels to make our city leaders attach importance to the development of the business letter, I will mail service into the management responsibility at all levels of the annual appraisal system to go, clearly the responsibility of each unit to the system in order to promote business development system to regulate the business operation system to system rewards the contribution of the business (B) to highlight the key projects, the development of a business letter, seize key customers, billing business communications market breakthroughs with the fierce competition, in 2005 the amount of my bill falling telecom bureau, from the beginning of each month dropped to 120,000 monthly The current 04 000, Bureau of the bill that I faced a lot of business pressure. In order to fill gaps and maintain stable development of the business bills, I will focus on the development of the bill in the locked utilities, communications, financial, insurance, traffic police etc. Five major customers in key industries and depth of development of secondary development on the basis of positive expand the use of customer billing and billing industry types. In the following aspects: First, a large electricity bill heavy volume. In 2002, Shaoguan City Power Supply Bureau and the signing of the In the course of several years of cooperation and exchanges by further communication, and power customers to establish a good customer relations, following the Council's Bureau after the Renhua, Nanxiong Bureau, Bureau of Qujiang electricity bills have also developed a business the business of electricity bills is accelerated heavy volume of work, from business development at the beginning of 40,000 / month to today's 105,000 / month. In addition, I Bureau Youyi bill as a starting point, continue to the second development to customers, electric bills, in 2004 the business has successfully developed on the basis of the registered mail delivery concerns Through years of efforts, Shaoguan power customers from the bill to become integrated with the email client, be my major clients Diamond Council. Second, a large customer's business communication channels continue to expand. 2005 continued to decline in the face of telecom bills every month the adverse factors, the Bureau has taken the following measures to reduce the formation of telecommunications bill to reduce the income gap: First, continue to strengthen communication and telecommunications, to strengthen horizontal cooperation of both sides; the second is through Mobile Billing customers to take vip customer delivery concerns target customer markets, and other infrastructure operators to start negotiations, China Netcom has been reached with the bill delivery service. Third, stable development of business banking bill. Business of a bank credit card statement as a breakthrough, have developed three major commercial banks: in agriculture, industry and business line credit card statement each year the amount of the bill delivery concerns remain at 120,000 or so. In cooperation, communication to customers through the Post's business processes have a more profound understanding of both sides to further expand areas of cooperation in the billing business, in 2005 following the development of the bank credit card statement business, and successful development of Industrial and Commercial Bank of housing mortgage bill business. Fourth, the insurance bill foster customer interaction. Council has developed a Shaoguan China Life, Taikang insurance company billing business, and China Life, Taikang such as insurance companies increasingly close cooperation. Steady growth in premium billing business process, I Bureau of attention to strengthening cooperation with other insurance companies, insurance companies to actively participate in various activities such as organizing the Post Taikang Life Insurance Company marketing personnel to participate in organized training for the postal insurance broker classes and associations and so on, through increased participation and effective customer relationships, enhanced mutual business consensus. Five high-speed violation fines billing class of business to become a new growth point. I caught 05 Bureau of Beijing-Zhuhai expressway speeding growing North favorable opportunity, and Shaoguan violation fines traffic police highway bill signed business, through continuous communication and improve service, delivery has developed between the amount of average January 3000, to the current 10,000 per month, as our bureau billing operations and a new growth point. 2, seize new business focus, postage seal, a new highlight film, New Year cards to achieve new breakthroughs in recent years, the bill to develop direct mail business, I Bureau of the letter postage were mounted card business as a new highlight, the new point task, the cards were mounted onto a new level. First, cover business topics postage. Bureau of 2003, I caught around Shaoguan city tourism resources, promotion of Shaoguan, Shaoguan to improve the image of the favorable opportunity to attract foreign investment and made the strategic decision-making, and successfully applied for a At the same time do a good job marketing, successfully completed the National Board on the special pattern of two million copies in print postage target. Second, seize the key events, increase event marketing efforts, to urge the postage Fengpian new business growth. I seize this favorable opportunity Bureau, in time to capture an important social event information, and increase event marketing efforts, such as the introduction of time to seize the country's new million), production, according to the amount of installment intention. Continuously through event marketing for several years, the Bureau of Shaoguan City, also have developed a run of excellence, Shaoguan City Judicial Bureau, Shaoguan City, Mission City, Shaoguan City, according to the law office, Shaoguan, the blood center and other units, a total of 270,000 stamped postcards. Third, the type of postage, entrance tickets to vigorously promote the development of a postcard. Shaoguan is a city rich in tourism resources, has been, the Bureau will be stamped postcards as entrance tickets were mounted type of business development key task, and actively learn from brothers and Bureau of successful experience in the development of attractions postcards, market segments, and actively seek local government support, to promote the attractions tickets stamped postcards and business development model. Now developed a total of Renhua Danxiashan, Xinfeng Yunji Hill-type spots tickets stamped postcards, which type of stamped postcards Danxiashan Tickets development since 1999 has produced a cumulative total of 950,000, the accumulated income of 114 million. Fourth, New Year card companies to achieve new breakthroughs. Over the past few years, the Bureau has never exceeded the scale of postal cards had 100,000, 05 years to complete 63,000. 06 enterprises in previous years, our bureau on New Year's cards reflect the work put forward The development of guiding New Year cards. Up and down through the joint efforts of Global 2006 companies New Year I pull Business Bureau has made new breakthroughs, the development of New Year's card customers a total of 132, New Year's card circulation of 557,300, compared with 2005 increased by 785%, to achieve New Year card income 1.1562 million yuan, the indicators are among the forefront of the province's mountainous Bureau. (C) seize the key work, based on the effectiveness of management 1, and organized a professional inspection letter. The specification of contract management, billing services on offer and the strict vetting procedures of external and reduce business risks; strengthen the supervision of the internal aspects of production and processing, especially for postage, production and other sectors to focus on control and eliminate hidden abuse. 2 strengthen the power of mail service administration, improve mail service personnel management. To increase business development communications, improve the management level, to ensure the stable development of the business letter, the Bureau has formed a marketing letter to Urban Co-ordination and control center in the direction of the city's business development and policy communications, advertising company responsible for the region's Urban Business Letter Letter of marketing and business guidance, marketing and County Council to carry out first-line management for the characteristics of the Full-time mail service in our city administration has Urban Advertising Direct Mail Company, Lechang City philatelic business newspaper advertising, Direct Mail Advertising etiquette Wengyuan County Post Office Department. 3, in accordance with the requirements of the State Council to carry out treatment, Safeguard (D) strengthening internal communication operations, build business development experience exchange platform. Letter for new business development and excellent marketing experience, on a regular basis in the form of business communication and promotion in the city were informed of the purpose of starting a market in the global race atmosphere of the formation to mobilize the passion of marketing the units. Third, the working assumption that letter in 2006 (a) work ideas to benefit as the center, market-oriented, holidays and social events as an opportunity to focus on activities to a large customer database marketing and marketing as a breakthrough, and stable development of bulk mail, Direct Mail Billing focus on the development, and actively expand the marketing data, and further expand Fengpian card market. (B) of the main points of a business letter, general function: the steady cultivation of bulk mail customers, until only the general function decline. 1) do basic management (1) implementation of the postage machine management, the implementation of postage machine networking. (2) make data collection, analysis, comparison, provide a scientific basis for business development. (3) standardize the management, to prevent 2) increase efforts to develop large customers, to gradually reduce the income in the Stamp case, efforts to improve the share of large customers. 2, Direct Mail: Direct Mail category in the steady development of the bill at the same time, and vigorously expand Advertising Direct Mail (database) marketing. 1) Direct Mail bill type and depth of the secondary development ① development of existing large customers. Based on business priorities, the Bureau continued to focus on the further development and continued development of existing Direct Mail second bill customers, customer types with the postal bills by the vertical business gradually to Direct Mail, were mounted cards, mailing advertising landscape business development and improve market competitiveness of our bureau letter. ② focus on expanding (new) customers. To existing large customers to analyze potential markets, in promoting the bill making the maximum amount of growth, the further development of related businesses, to develop targeted marketing campaigns, put the bill to the petrochemical business development, taxation, social security projects and other bills. ③ big customer for return of the original bill. Through continuous efforts towards the continuous drop in the business of telecommunications traffic back bill to promote business growth bill. 2) Direct Mail Advertising (database marketing) ① establishment and improvement of existing customer name and address database. This year I increased the customer database management bureau building, the current customer information system database has been created corresponding to high-end professional library, teachers, libraries, newspaper libraries, library organizations, billing database, Next Morning libraries, import 378,000 client data. In the second half, while carrying out data processing, will gradually establish a pilot database, echo card database, exit permits libraries, library staff and other agencies for the Direct Mail business development information and data support. ② Living Direct Mail with existing data. Collate data on existing customers and developing packaging applications, and actively develop communications, training classes, real estate, hotels, restaurants, entertainment, cosmetics industry, supermarkets, shopping malls, chain stores and other industries Digital Direct Mail Advertising . 3, postage seal, film, card business: continue to form a new bright spot 1) to Please come in: to invite the provincial bureau, brother Bureau organized experts to the Board were mounted in Shaoguan marketing skills training, organizing the region at all levels of management personnel, marketing personnel to participate in learning; out to: the creative design staff to design a high level of brothers Board , study tours were mounted creative design experience. 2) were mounted using the database to carry out marketing, to help customers solve the difficult problem of digestion. 3) New Year's cards do a good job, To Personalized New Year's card market as the main market, the retail market as a universal New Year cards useful addition to a solid government, finance, communications market, to fully tap the hotel, factory class customer market, by planning ahead, signing forward, identify priorities, strengthen the implementation, to achieve New Year's card business income will be up to 1.60 million target, and strive to achieve 180 million revenue target expectations. Fourth, the State Bureau of experience through serious study, the provincial bureau of postal development, the letter , Marketing - refined through the development and depth of the secondary development of large customers, we see a letter to the charm of business development, hope, also reached the point of view from the input and output minimize the cost, the best, most effective excellent. 2, the service - personalized communications through the traditional processes and service standards for process reengineering and upgrading, the development of our bills build a 3, the management - the process of improving the sustainability of the quality management system and closed loop process, the formation of the standardization and institutionalization of professional business management letter will be the mail service is able to Shaoguan, the further development of the core factors.
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