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 Wysłany: Pon 19:51, 03 Sty 2011 Temat postu: mbt shoes sale Diversity the core of enterprise de |
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Diversity: the core strategy of enterprise development
Weigh to weigh to go home in the hands, so hard to balance. Businesses are more and more products are more and more space for the survival of enterprises in the further compression, the face of opponents rose to the challenge, or back to survive, or the desperate price-cutting, lower labor costs, management costs? Many companies reduced fear of the deaf, hard at something does not smell the market. How much can count the number of production,[link widoczny dla zalogowanych], opened his eyes away from the closure and mergers are always just a step away. How to do? In business strategy. Only the leading nuclear b competition, maintaining differential advantage is to survive. Those familiar with differences in management of the company always superior than the opponent. Year after year to maintain their advantage of this difference. Increasing competition in the market threshold. How to realize the difference then? Markets, products, services, three major differences in the development of enterprises of the decision. This strategy turned around three different market differentiation is most important. First,[link widoczny dla zalogowanych], the market is based on the concept of the market is a vast area, any business can only live it. Power management is a fundamental human needs-oriented, enterprise-oriented basic necessities of life played a big role. Continuously improve and meet the growing consumer material and cultural needs,[link widoczny dla zalogowanych], this is the business development strategy. 2003. Hualong Group ranked in the instant noodle market on the giant \Blue Ocean opened up advertising,[link widoczny dla zalogowanych], advertising media industry in an increasingly homogeneous case, the possession of premises video distribution channels, strong market success,[link widoczny dla zalogowanych], this non-mainstream success spread to traditional media operators amazed; the United States Johnson & Johnson's product development is always in the market leadership, and has been induced in the child health care power products market. Continue on this market segment a lot of money and brand promotion. Johnson & Johnson brand of infant health care products NO. ONE, which it is committed to product research and development work over the years are inseparable. Second, the product is the core concept of product differentiation is relatively large, but the essential meaning is relative homogeneity in terms of cost advantage or a means of competition or product positioning. This difference is critical to the vitality of the product. Market demand continues to breakdown, as the unlimited potential of atomic fission energy. Product Differentiation and the relative homogeneity. To achieve product differentiation by the differentiation of consumer groups. The original smash hit, the brand of several billion iced tea, iced tea market opened up, which is then unified, Master of the tea beverage product structure the direction. Found that a brand is better than 50 million innovative marketing. Robust immersion in southern China for many years, innovative energy and water, \Caused by the rapid intervention giant Wahaha, a common big-drink market. Dairy Queen boss will be combined milk and candy to chew food into a can of milk. Once popular concept of the national grassland health, and other dairy companies, without any intent to promote similar products. In 2005, Tasly Pharmaceutical Marketing Group's \Tasly This paved the way for expansion of overseas markets. From the domestic to the world, Tasly With product differentiation is achieved continued success. Has always been regarded as a classic local cold products: white with black, 1995. Only 180 days on market sales exceeded 1.6 billion yuan, occupying 15% market share, as the industry's second brand. Third, although the service is the third-oriented enterprise to service as a \A successful market positioning strategy must take into account the customer of the product has been recognized nuclear b orientation, determine the product of nuclear b, which services should be considered by the customer demand is very important, and those needs is not available, or competitors rarely met, the enterprise is to select those that have not been met, but also extremely important to customers needs. Zai Select Service location strategy O'clock, Fu Wu's three Tezheng: intangibility, the difference and Buke Fenli Xing, Ji Chu Liao Fu Wu 企业 market positioning of the Butongxuanze. Which services can choose to bring benefits to the company, neither behind nor ahead of the development of corporate strategy has been consistent with long-term as well. Through the use of differentiated services. But also for enterprises to develop market positioning strategies provide a realistic basis. Companies can achieve from various angles to differentiate their products. Reported. Southwest Airlines have been complaining of air services to appease customers. Also set up a \His daily job is to stop giving the complainant called and wrote to apologize. Service differentiation. What is evident.
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