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 Wysłany: Śro 8:36, 13 Kwi 2011 Temat postu: MBT Günstig Marketing can not be ignored details |
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Marketing can not be ignored details of the 6
City Hakata market management department can not ignore the sharp Construction Management in the 6-lane detail.
brand planning, the external market environment requires in-depth research, brand their own problems, the industry,[link widoczny dla zalogowanych], business models and user behavior in-depth analysis on the status of the system sort out the brand, analysis, find the brand development of the internal core, while the operation of many years of successful brands to sum up the experience to complete the strategic planning and marketing, combing brand structure, establish brand positioning, brand image and improve brand appeal.
details of the three: the preparation of construction cost of the market provided a lot of no input, no pre-requirement to achieve the goal of building; early on the marketing mix strategy is not thorough consideration, where do go where; company leaders found no way to measure the marketing team concrete results and so on. The reason is mainly because the market is not prepared prior to the year the Ministry of Good
. In general this plan before the end of the fiscal year started 3 months to do the planning for next year because he needed sufficient time for discussion and consultation, the final version of the formation to determine the annual marketing tactics will be in accordance with this version.
It contains the annual marketing strategic planning, marketing mix strategy, organization and budget and much more. The key performance indicators can be used to measure the performance of the marketing department, marketing department in the construction, preparation of
details of the four: pay attention to market-related management of the Department of
supporting the work of the Ministry of Construction in the market, some companies in the process of blindly focus on the sector's performance indicators, put all efforts into the relevant assessment indicators work, often overlooked in the market supporting the work of the Ministry of the construction operation and management, resulting in low efficiency, communication is not timely, the slow negative feedback phenomenon.
marketing inevitably involves the cost of advertising the application, review and reimbursement, the management of various types of promotional gifts, product inventory statistics and so on related work. Then, in the marketing operations management, there is no relevant management software package to manage and improve the efficiency of the entire department? For example: agents can apply online advertising costs and approval? Is there an online platform for sales training? Gift amount, type, whether to update inventory and inspection? Customer complaints can, and knows first-line treatment? Whether various types of sales policies and notices? Can a fixed platform to facilitate access to relevant information agents? Companies and agents to communicate whether to establish a unified platform.
details of the five: corporate image building
window reflects the corporate image of the window, the first first one is the company's official website. Some companies design their own website or the old, dysfunction, or does not reflect the image of the company's corporate culture, corporate power, or no one is updated every six months. Imagine, a very strange on their own consumers, visit the company Web site, see the information the previous year, the company's image so that consumers have no effective association, how can we promote the brand to go out? Responsible for marketing the company's image building these critical details are often overlooked. Concerned about the site, analyze site traffic,[link widoczny dla zalogowanych], often the market will get some useful information.
Second, the company publishing the magazine is equally important. Internal Medicine is an important means of brand promotion, the job content of many of the marketing department have been established. If we can do business magazines have an influence in the channel, and that corporate brand to indirectly increase a lot.
details of the six: the establishment of communication mechanisms
turn sales around the market,[link widoczny dla zalogowanych], the market turn around the product. Work the market needs and sales, product combination, can establish a marketing department and sales department, product department, agents effective communication mechanism is very important. It provides accurate feedback operational staff have a duty of market information? Progress of product development, production and whether a detailed understanding? Agents effective and timely feedback on whether the deal? Related to the successful communication of policy and implementation? In each new product development, naming, pricing, availability, promotions, and listened to the effectiveness of the proposed sale of first-line and so on. First, establish an effective communication mechanism to establish a system of regular meetings between departments, brainstorming systems, business personnel information feedback system. Second, companies can use to build a unified communication platform site. Finally, you can set up inter-departmental workflow system.
to do is to do the details of the market, who do good detail, who will win the market. Marketing in the construction stage, the details of the construction will impact the performance of the entire marketing department to achieve.
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