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 Wysłany: Pią 0:50, 07 Sty 2011 Temat postu: International Tourism Public Relations Building a |
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International Tourism Public Relations Building a theoretical framework
Program. Public relations program is the real key to success blue, something to difficulties vary,[link widoczny dla zalogowanych], depending trapped people, flexibility. (4) the assessment of international tourism public relations. Assessment of the content is very wide, specific to group travel, to assess whether it was appropriate to use public relations tools, the group Wang Xiaoqi Shi Yi Chao: Constructing International Tourism Relations sets the theoretical framework of a total of 69 other groups, the body will be the impact of the economic group travel public relations effects assessment in the following procedures: review public relations goal - collect and analyze data - comparison to discover the problem - report analyzes the results - the results into decision-making in the assessment of commonly used methods are: public opinion surveys, analysis of public feedback , media analysis, expert assessment of i-type and other public relations on the work of international travel to segment can be divided into public relations group travel, individual travel public relations, public relations tour, tourism, hospitality and public relations, for different types of tourism characteristics, suitable for different public relations work. Public relations work for group travel should be for the foreign tourist of the international community, comprehensive sets of features, breaking language, politics,[link widoczny dla zalogowanych], culture, policy barriers, and create a community atmosphere, choose the more suitable for international tourism promotional brochures public relations, while taking advantage of group the advantage of many people, and make some special events and performances. Individual Travel smaller audience, the object becomes more positive, where the media and public relations skills of choice should be changed accordingly. To understand the source markets, highlighting the personality characteristics; to note differences in personality psychology of tourists, including nationality, ethnicity, occupation, annual flap, sex, religion some special cases of the different buildings; to make flexible use of different methods, such as the available observation understand the different personality traits, with the talking method to understand the psychological characteristics of tourists with experimental abstract psychological laws, and supported by written materials to understand the overall condition of tourists; comprehensive platform to compare and carefully chosen media, which is more individual media as appropriate. Results Characteristics of Taiwan tour guide, tour guides public relations can be said that tourism enterprises most directly by the crowd, but also the most flexible and independent, so there are ways for public relations. Guides in public relations activities of persons providing services on the one hand, on the other hand is a PR marketing personnel, the clamor has a direct impact force. Public relations work for the tour guide special brush to highlight the human face, highlighting the characteristics of friendship has gone through the feelings, emotions to infect visitors. Enhance its services while also enhancing public relations; guide service unlike other products, it has a lot of re-processing, can be dressed leather of things, such as history, blending blind, myths and legends, and so can reflect a country and a nation's customs and national character and belief and spirit, so not only to corporate image as a fundamental goal of public relations, but also the image of the whole country for its public relations purposes. Tourist service has a service-oriented, comprehensive, direct, non-storage and service of alternative sexual characteristics of strong public relations tour also unique; reception characteristics of public relations should play a direct order service for the purpose of doing a good job the individual nature of public relations, publicity realistic; take with other departments and agencies as an important part of coordination interface, regardless of which ten are part of the reception,[link widoczny dla zalogowanych], all customers should be in order to grasp the psychological premise. International Tourism public relations within the pit is also a lot of work, such as internal corporate public relations staff, external public relations media, international tourism public relations special events, public relations should also include international travel for training and public relations personnel institution-building, and so on. 3 International Travel public relations research the history of this part of public relations should be based on international tourism development of its own history and reality as the main content. The development process of public relations is very short, less than the international one hundred years in China, only ten years,[link widoczny dla zalogowanych], the international tourism public relations system is a few years ago, but it's production, development, and necessarily have their social background,[link widoczny dla zalogowanych], there is reason, history of public relations on the international tourism research to be from the social, cultural, too much background, to make an objective, history, development of the evaluation. Research on the current situation, the international tourism public relations theoretical frameworks to develop and ship three blocks too uneven, the theoretical part has begun to take shape, but still weak, in view of that part of the subject in a theoretical framework based on components, should be large deep, it should be too theoretical part of efforts to enhance deep research; substantive part of the very rich, many of the specific operation and running skills, this part of the theoretical framework of the discipline play an important role and should be avoided for the skills and techniques to practical skills knot theory and the basic units, and may be sentenced to continuous improvement and distillation of the historical part of the still relatively backward, there are some blank part of the study, subjects constitute an integral part in the History of Li should increase research efforts, both because of the blank is promising of the site. Editor Xia Wenhui f)
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