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 Wysłany: Pią 20:13, 14 Sty 2011 Temat postu: GHD glätteisen günstig China joined the WT |
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China joined the WTO, the chemical industry's strategic orientation - polyester industry's strategic objectives and orientations
Closely related to the present, in China's polyester industry, the most well-known brand enterprises in the following three: Yizheng, Far Eastern, Huayuan Reddies. Thus, just from the domestic market, China's polyester industry is not optimistic the market share, and in the international market is negligible. Market share is not high, will inevitably lead to lower production capacity, reach economies of scale; or achieve economies of scale and production efficiency is low, either the former or the latter are bound to lead to a lack of cost advantage, lack of competitiveness. Market share itself is not the most important, it represents an important advantage is that relatively large market share through economies of scale, market power and to bring cost-effective advantage of the experience curve. In order to make the relative market share increase, cost is always an advantage leading companies. Therefore, the extent and cost leader in market share is closely related to each other. For China's polyester industry, this is another very important. China's polyester industry to increase its domestic market share is only a breakthrough in expanding the market from the inside out, can the process of economic globalization has its own place. (3) It is the only way to participate in international competition from the \Yizheng Chemical Fiber that has the scale and brand benefits of the enterprise. However, mutation of the market the last two years, also saw his Yizheng Chemical Fiber gap, that is, per capita production and tons of polyester products, profitability of view, more labor, management, high cost, competitive advantage is not obvious. Yizheng Chemical Fiber is the industry leader in polyester, on its own and foreign large-scale chemical groups are present compared to the cost of management is a big gap, let alone other polyester business. If the cost of China's polyester industry is not a breakthrough on the issue, will not compete with foreign enterprises, let alone participate in the global economic integration. Therefore, the \2. Development of new products, explore new areas, take the \additional increases. If the price of the company's spill (over part of the general price level) because of its unique nature than the increase in costs, then such a difference to achieve and maintain the enterprise will be advanced beyond the industry average operators. As previously using the Boston Matrix and the results of the product life cycle analysis shows, the global polyester industry has been step one existing products mature, how to find the next new economic growth will be the problems facing the world, who in this area walk in front of whoever has an absolute advantage; who \New product development has long been weak, and lack of proprietary technology, especially the Chinese polyester industry should pay attention to this issue. Competition in the market to get long-term strength, in addition to emphasis on \in order to improve the technological content and added value to form a new competitive advantage, change from passive to active, really control the market and guide the market. 3. The establishment of strategic objectives of conventional products,[link widoczny dla zalogowanych], the implementation of the \Only in the conventional products do a good job,[link widoczny dla zalogowanych], \from passive recipients into a market leader, in order to maintain long-term competitive advantages and development potential. Whether 'is the \Which combines the strategic analysis, focusing on long-term development of China's polyester industry to determine the strategic objectives are: (1) of the existing conventional products,[link widoczny dla zalogowanych], in each market segment to provide cheap products and services. (2) regulate the domestic market,[link widoczny dla zalogowanych], to ensure that the vast majority of domestic market share, and as a cornerstone of expanding the market from the inside out. (3) development of new products, explore new areas, increase product added value, the formation of long-term competitive advantage. (4) do fine, and stronger, so gifted, and actively participate in the global economic integration.
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