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 Wysłany: Śro 21:55, 19 Sty 2011 Temat postu: Effectiveness of the gold eye-theater quality plat |
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Effectiveness of the gold eye-theater quality platform for the spread of CCTV-1 gold inventory of Theater 2007
, Regulate the operation of TV markets, build brands theater, CCTV-1 to become a veritable theater of gold Topics of the drama, production,[link widoczny dla zalogowanych], review, purchase, arrange broadcast by the station in charge of leading a coordinated, involving chief editor's office, Art Center (Film Section), TV production center in China, China International Television Corporation and other departments and institutions. In the process, according to advocacy mandate, combined with market characteristics, prepared ahead of TV packaging,[link widoczny dla zalogowanych], publicity and so on. For the temporary insertion of the repertory, and to adjust the direction of publicity and promotion; drama workshops held from time to time. In 2007, the CCTV advertising department of the organization, various topics were held more than drama workshops, grasp the pulse of the market to grasp the audience demand for broadcast TV market arrangements proposed; the implementation of TV censorship selection of films to promote the TV series flexible arrangements, combined with publicity tasks, chosen for the needs of TV viewers. Second, for broadcast in prime repertory theater, CCTV throughout the stages of promotion and publicity to promote innovative forms of drama. Released through various media,[link widoczny dla zalogowanych], both TV series information, also organized variety of promotional activities. Such as: organizations such as the Golden Years Long Song The full range of promotional activities to provide customers additional value of the spread, maximizing communication effects. Third, the drama of a professional broadcast. Not only provide customers with real-time collection of gold in 2007 Theater TV CCTV-1 ratings and market share rankings �� 0 Pi 0 ratings diminutive market share of% 1% sac Spark 8.5919.752 6.7717 hi story of farming .333 depot No. Gobi mother 6.6717.33451 Fuxing Palace 5.8714.346 6.4817.975 5.7516.237 Dream of Youth in Hong Kong and sisters warm 5.3613.8110 5.5214.159 5.6313.938 Peng Xuefeng 5.2313.79l1 traffic police Colonel's daughter Willow Tuen 5.1017.8213 5.2014.0112 4.8612.0414 Prairie Farm Spring Festival family as early as day 4.6613.2816 4.7912.6615 4.5110 Mayor .6717 few heroes 4.5012.1918 five-star Hotel 4.38l1.96146 international advertising 2008.3 Source: C measuring instrument, as the national rate,[link widoczny dla zalogowanych], and the ratings and audience share the data structure analysis, including research and special stage of the inventory research, through a series of studies presented: CCTV-I Golden Theater is the fastest spread of drama resources, focusing on the national market, the gold companies put CCTV-1 cost advantage of high theater, CCTV-1 long-running Golden Theatre Company will receive a stable and efficient dissemination of results and other research results. The data analysis and research for business decision-making a solid run support, ensure the optimization of enterprise media delivery and effectiveness maximized. Eight strategies to exert 08 CCTV - 1 gold more gold Theatre TV ratings for the broadcast platforms have a significant impact. Channel is the television viewers identification, branding it the quality of programs from its transmission,[link widoczny dla zalogowanych], channel brand is directly related to the arrival rate of television viewers, the broadcast of TV results; the same time, the theater is to build the brand based on brand channel , a strong theater brands, will enhance the audience's recognition of the channel to enhance the influence of channel brands. In 2008, CCTV-1 in order to further strengthen the brand position of gold theater, creating a veritable Pre drama efforts initially involved from the script stage; TV viewing and the purchase price will be linked to improve TV quality; a quarter of a drama, to ensure that ratings bright spot throughout the year; centralized funding priority to buy a large theater, to ensure that broadcast l to see the drama students; in accordance with the rating standards, the establishment of quantitative management mechanisms to ensure quality drama; innovative form of TV publicity and promotion, to strengthen the focus on big plays and drama of the publicity and promotion; of the implementation of taste of drama. / A
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