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Dołączył: 13 Gru 2010
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 Wysłany: Śro 7:33, 13 Kwi 2011 Temat postu: crisis , business needs , |
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Crisis, business needs,
dangerous machine under Bo Rui, business administration business managers need to be doing
the same time, you can also use a special department of creative configuration mechanism. Since SMEs are fewer, the department is not fully formed, part-time model can be implemented sector, to improve the practical operation of the business capacity of relevant departments, can also disguise the relevant departments to enhance staff wages. Such as the pharmaceutical investment business, for which the Planning Department and other auxiliary operations, the after sales area on the division of the re-positioning, select the investment business people have time to estimate sales volume with little or 2-3 empty area, directly from the planning departments to operate. This can not only enhance the planning department to grasp the extent of the market, after market services to provide more effective programs. Can also be solved because the planning department staff and operations staff wages drop because of the larger psychological problems. Meanwhile, the current market, selling not only not weakened, but the operation was professional, virtually been strengthened.
3, enhance staff professional level
do any work, first you have to make professionals and have a chance of success. For the full participation of all employees in terms of marketing, also need to make professionals, but also in the Battle of such a marketing success. Pharmaceutical companies, as employees need to master the professional knowledge include the following:
The first is the product front, whether it is this aspect of the business department staff or other department employees, are necessary to firmly grasp. Knowledge of many products, both varieties of the company's own specifications, packing for disease, taking the number of days, medications, adverse reactions and other basic knowledge; also includes the treatment of disease lesions reactions, how to use the best effect; also advantages and disadvantages of competitive products and other related information.
Secondly, policies and regulations on the industry, developments, industry trends and other information. This information will directly affect the channels of the product, price, etc., is the basis for corporate strategy adaptation. At the same time, important information on the industry to grasp, you can also communicate with customers or peer process to enhance their professional level.
again, that is, where the channels of enterprises as product expertise. Drugs according to their position, regardless of the clinical varieties, OTC species, such as general drug types, different channels have their different modes of operation and channel characteristics. As the pharmaceutical companies involved in the full marketing staff was always concerned about their own situation in the relevant channels. Master channel trends, understand the channels of the advanced mode of operation, concerns the channel edge products and competitive enterprises in the market operation, and control their own business situation to improve adjusted. And as enterprises, do you have extensive experience in creating opportunities for experts to do the training for the channel, while enhancing access to relevant marketing personnel to markets, are on staff to improve their own quality and capacity of the positive assurance.
4, formulate and improve incentives
allows employees to truly understand the less. This incentive is based on fair and equitable basis, to ensure equality before the system.
choice of the specific measures, you can set the best proposal for award to encourage everyone to participate in the discussion of the company business plan. For really meaningful staff on marketing and other aspects of the reform program, the company decided to adopt to study the course of operation, it may, the real meaning and value of the proposal to grant the employee in the material and spiritual rewards, to encourage more people involved in the company focus on business activities, sales activities and use our brains to enhance understanding.
In addition, the actual business of the commission for incentives and other mechanisms, but also further improved. Since it is full of them to participate in marketing efforts, we must change the original implementation of sales incentives in accordance with a simple mechanism. The incentives should be part of the full amount of sales, marketing them under the responsibility of implementation of the ladder in different types of distribution, to participate in operations which everyone clearly the contribution of the business value of their extent, companies give their bonuses is the best description.
published in Served market area manager, planning manager, research manager, assistant general manager, marketing director and other positions, proficient pharmaceutical investment, OTC, the third terminal, commercial distribution,[link widoczny dla zalogowanych], and other professional channel marketing. Summary: Global brand, network marketing communications network in China, the Chinese management of communications networks, online vPro management, network administrators, and other famous brands in China web site columnist, well-known media, freelance writer, has published various articles hundreds of thousands of words! Phone: 13592599929 E-mail: [link widoczny dla zalogowanych]
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