veoexrmpzt
Dołączył: 21 Lut 2011
Posty: 371
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Skąd: England
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 Wysłany: Sob 15:19, 09 Kwi 2011 Temat postu: Christian Louboutin Greece zms sfk xymt dzd |
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Art of War Posts stores operated KA
In the end the king's market environment, as manufacturers business, how we sold a single product of the high break point, to achieve the product sales of nuclear-type blast it? As we all know the reference terminal is king of the talk has been a day that has been validated by the brutal market has become the heart of the manufacturers and distributors untied the , occupied the high end it? We think the market deserves first-line personnel Case shows that such a chain Carrefour, P & G with the terminal, the terminal market in the world has made brilliant achievements, without fatigue. But in the Chinese market, they are not fully using, like This is because their market research report, had clearly stated the stores here in the market is too fragmented chain of supermarkets less and less. So we can be course changes, to take flexible strategy and tactics to capture the terminal this position. Foreign like this,[link widoczny dla zalogowanych], then we as a regional director of local businesses, how to use their own advantages, to operate the terminal stores this self-proclaimed I think that to make the following points. 1, follow the First Zhibi points: A, analysis of the stores: the number of stores, store sales data on (overall, the product and competitive products as a key), traffic, business and other purposes. B, on the analysis of super sales team, including the sales team on sales, the task places the incentive to complete the task (task cut-off time, etc.). C, the dynamic of my product sales rate of products on supermarket traffic I pull and competitiveness. D, head of the Libraries group and store the personal charge of the situation and tasks of evaluation and so on. Survey method: A, observation: Choose a supermarket traffic periods, the main channel of the traffic, sales of my products that period of time should grasp at the peak - the peak of low ---- periods of time, and to ensure effective concept. B, survey method: questionnaire survey, or to visit the way (tally clerk, Purchasing Guide, etc.). C, inquiry method: the current period's sales by check, amount and quantity, to understand its sales. Obtained by investigating the information, ask for costs if forced to support the supermarket experience, or special promotions and other additional conditions. Resident Representative, as manufacturers,[link widoczny dla zalogowanych], we must use the promotional resources in this area, but also the performance of responsible use of resources, then the high pressure sales for the supermarket to ask, how do? Under normal circumstances we can do is agreement about (because we are in the era of the terminal is king, not the commodity in short supply, he is strong, we are vulnerable ah), that is, the conduct of consultations and negotiations should be targeted , then if we can combine the above data, conducting scientific analysis. Do Zhiyizhibi, so the face of a strong end of negotiations, our grasp of the odds will be relatively large, even in a weak position, they will cost to expand the use of the performance. Remember, you can but given the conditions and feel any give to make the terminal is conditional, and any support given to the terminal is unique. 2, follow the Even if you service the brand is the strong brand, but not necessarily a strong regional brand, even from a region of a strong brand is super high end sales to business combination. If your company is not served by a strong regional brand, then you have to do is put the product to make the first sales of the supermarket brands, and if there is not enough marketing resources to achieving the first sales, then focus resources to achieve a single product The first item sold, and at least 1-3 items in the supermarket is the first volume, as long as consumers to buy products of the industry, the brand of choice is 1-3 items, but also to the supermarket to form a stable the source, then we have the new chips. Sessions: What is the first item management? My understanding is: the brand items of products carried out by a single effective control, to promote maximum utilization of marketing resources to promote a single product sales increase; items, including a single market positioning, channel and end of the pricing, location of the terminal display, packaging, sales promotion and other marketing tools, and the perfect combination. Second, item management What is the purpose? One, the difference of the ultimate purpose of item management: all terminals in the region to carry out super highly targeted sales promotion activities, so that a single product in a short period of time or on the inner end of each stores are high in sales to suppress the sale of competitive products to the single product in this store to bring in strong sales of the store sales increase my overall brand. Second, the difference of the core purpose of item management: improve product sales, improve brand competitiveness, create the perfect brand image. Third,[link widoczny dla zalogowanych], differences in item management subsidiary of AIM: The planned, organized, hierarchical, controlled echelon promotions to reinforce brand influence. Such as: 1, the strong pressure of playing in the sales promotion activities to combat competing products,[link widoczny dla zalogowanych], the collapse of sales of competing products and the confidence of frontline staff morale. 2, to improve the end-to-business products to my big (big brand) home,[link widoczny dla zalogowanych], it is not targeted to super sales promotion support negative view. Favorable brand and business with my staff and the terminal super work. 3, reduce the pressure on the stock agents, improve service quality. Through precision marketing, not only can enhance the sales of my products, but also to take advantage of the super I'm a single product to enhance the digestion time to the date of the old products, a better solution to the large warehouse distributors date products. 4, improved team collaboration, and solidarity. With this refinement of the market operations, it is bound Lian Duan executor of this event and the participants. The single-store and single items will inspire high sales from the sales of front-line staff enthusiasm and passion for work. Unexpected loss of personnel to reduce the probability that a product will be willing to sell up? Centripetal force officers came naturally. Item management terminal differentiation of specific programs to implement the first phase of : information collection and analysis (for single-store sales of the brand and I product sales ranking; down to the best selling of the most competitive products Good varieties to learn more about the variety of price, weight, appearance, meet the people and the means of sales promotion. in order to facilitate the implementation of the species I have designated goods hit. because whenever brand is not selling all of its varieties are very popular with consumers welcome, but only for the brand in one to three single product is popular, then we need to study thoroughly the three species used to promote ways and means of marketing to the targeted activities.) Time: slightly Location: slightly the implementation of staff: managers and sales staff shopping guide contents: collection of the terminal stores the items that I sell a single product better comparison details (including product prices actually packaging weight, promotions, sales, purchasing groups, etc.). Phase II: program and implementation time: put in place for three days, every single product for each store at least 1-3 months to promote product differentiation promotional drive. Location: slightly the implementation of staff: a little content: According to the data of the information collection, come to the stores in my area I product sales in the second and third number of stores in order to (slightly) was scored key, only a small selection of a range of high-strength varieties of repression promotion (for one to three months), Phase III: evaluation of activities time: one day Location: slightly the implementation of staff: a little content: shopping guide to report sales and inventory agents pooled analysis. 3, follow the This rule needs to communicate with the headquarters to the headquarters of high-altitude, high-intensity, high frequency air to the terminal designated to provide power to combat the source of emission to the ground type attack tank units for the means to conduct operations. Concrete way, Personally think that no statement to the business of war has always been, no smoke, as the front-line combat commanders, the terminal is king in the face of this war, he is strong and the weak situation, if the principle of flexible use of Art of War, with a single high breakthrough product sales, and then to seek to differentiate the nuclear-type blasting operation. So let us end with the factory to operate the terminal stores the common desire to be within sight. Line combat comrades, if we do not have a strong attack, then mastered his own sniper it! Of welcome and discuss your views and opinions, Tel: 13675668811, e-mail: [link widoczny dla zalogowanych]
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