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 Wysłany: Sob 10:23, 22 Sty 2011 Temat postu: Chinese brand communication _1692 Kotler Weapon |
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Kotler Weapon Brand Communication in China
As a see the opportunity? professional marketing communications agency, how to promote the corporate brand building? Philip Kotler and president Tan Ming Ling thinking media organizations together to spread the brand of Chinese enterprises advice. The financial crisis 『1I licensing opportunities grain Ivory Figure Le believes that in the current financial crisis, the impact on China is relatively small. For most of the Chinese medium industry, the face of crisis, companies should not follow the past Deep price discounts, substantial reduction in marketing, branding and new product development investments, and other traditional means, but should carry out strategic planning. such as the establishment of early warning systems, customer research and marketing do not cut the budget, reduce the strategic cycle. If the business These steps improve the ability to do a good job, companies will naturally come a time when the crisis calmly. national brand image for the brand also has a greater impact. China has not put itself as a new era with a distinctive match brand. the level of China's manufacturing industry has been high, but the impression is still the low end of the manufacturing country. Haier in the United States is a very successful trade brand, but people think it is a German brand in China. This and China's national brand image in the global influence are closely related. Therefore,[link widoczny dla zalogowanych], the 54 international advertising 2009.7 financial crisis should be a good opportunity to enhance the brand in China. If China's national brand image can be improved, we can effectively driven from China to enhance the overall corporate brand. Hua Fan, Department of Communication} voices crying infant,[link widoczny dla zalogowanych], and pragmatic in order to make the current financial crisis and the future development strategy for enterprises to provide better support to the corporate brand more influential, the Chinese communications industry long way to go. In 2008 the amount of advertising business in China has nearly 190 billion yuan, while China's PR industry has maintained a 30% annual growth rate of turnover in 2008 reached 140 billion yuan; However, from the world's communications industry the pattern of view, the U.S. Department of Japanese,[link widoczny dla zalogowanych], European system each side, thus affecting the communications industry an important force in the world, China, Department of the sound seems slightly smaller spread,[link widoczny dla zalogowanych], the spread of development objectives of China, Department of fact, is not limited to shout out, sing out , also requires practical to do. Tan Ming said that in the importation of foreign knowledge and skills to help companies at the same time, their own culture with the Chinese business model can, to manipulate the market in China, so the likelihood of success would be large enough more. day order scheme to help ItI Communicator 'as I <: how to promote China's broadcasting industry smoothly and quickly to the depth direction of development? Tan Ming believes that we must first solve the is the ability to be accessible, which is affected by many factors, such as resources and vision. systems, an enterprise business integration. These two issues is to address the most critical talent, use of personnel support from the high standards. professional and continuing training as a means to set up more than 50 professional training team, the United more than 25 different professional backgrounds, high-end training institutions, the formation of a full range of training systems. Ling plan 10 years into thinking billion yuan more than l funds, train master l0 name talent in different areas, different areas were more than 5O expert personnel, more than 500 managers and above level management personnel, and accumulated more than 5,000 people in all aspects of special talents. This talent which most of the communications industry will integrate into all areas to use their driving force, driving on more people, so that industry professionals in order to achieve sustained growth in geometric progression. / A
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