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Dołączył: 14 Sty 2011
Posty: 67
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Wysłany: Śro 8:15, 19 Sty 2011 Temat postu: air max 2003 Nike must not lose regular sports mar |
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Advertising on political communication Nike President commented: Nike notice, the advertisement effect of communication by the Nike brand, rapid growth. Nike's early works of advertisement publicizing product focuses on the technical advantage, because when brand positioning in formal sports players on the market. Of course,[link widoczny dla zalogowanych], some leisure runners and exercise also buy Nike shoes, a comfortable, but also for Nike promotional: who owns the Nike, who knew sports! This has certain influence to consumers. But this period of Nike AD are real communication, Nike's communication in its "advertisement advertisement is produced in the reform.
In the 1980s,[link widoczny dla zalogowanych], Nike products from track and gymnasium began the country (especially teenager). Nike must not lose regular sports market situation, trying to expand Nike AD appeal,[link widoczny dla zalogowanych], therefore Levi like Nike brand (must be the leading brand of jeans, become part of the youth culture and identity symbol. Nike in two completely different market, it is difficult to face in the popular consciousness and propaganda on how to achieve a balance athletic achievements, Nike and beginning to reconsider its advertising strategies.
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